Luxury hat company is redefining the fedora

Atlanta based Wear Brims, that started in 2016, is a unisex/gender luxury hat company that is redefining the fedora while helping you to look and feel your best.... literally. The company was founded by friends and Alpha Phi Alpha fraternity brothers Archie Clay III and Tajh Crutch. Clay attended HBCU, Tuskegee University, while Crutch attended Troy University.

Clay III and Crutch states that their vision is to create a world where low self-esteem is a thing of the past and confidence is the wave of the future, all while leading the charge in expansive diversity in luxury retail. They understand the importance of being your best self internally, and how that translates into how you express yourself fashionably. Wear Brims also offers customers the ability to customize their hat.

According to an interview with Rolling Stones Magazine, Crutch’s advice to Black entrepreneurs just starting off is proper planning. Take that time and initiative to really plan out exactly what you want to create. Don’t just rush it because you see everybody throwing out their ideas and brands. Sit down and draw out exactly what you want to create. It might take three or four samples. Don’t panic at the time if you get a sample back and it’s not exactly what you want. Do your research, outsource, try different factories and manufacturers until you find the one. If you’re not 100 percent comfortable with the material that you want to create, you’re not gonna be 100 percent comfortable trying to sell it to your customers.

Wear Brims exclusive collection is now available at Nordstrom.